PULL PROMOTIONAL STRATEGY
\pˈʊl pɹəmˈə͡ʊʃənə͡l stɹˈatəd͡ʒi], \pˈʊl pɹəmˈəʊʃənəl stɹˈatədʒi], \p_ˈʊ_l p_ɹ_ə_m_ˈəʊ_ʃ_ə_n_əl s_t_ɹ_ˈa_t_ə_dʒ_i]\
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A way of advertising a product before it is made available to the public for sale. This will create a demand that otherwise might not exist. The item will be advertised in all types of media so members of the public know about the item.
By Henry Campbell Black
